Two types of benefits
Talking to your coach is more than talking to a friend. Both a friend and a coach have you interest at heart. But a coach is skilled and experienced at asking great questions that allow you to find the best answers for you. If you get stuck, talking to your coach can reveal options you have not considered. Whilst not listing all benefits, they fall into two quite different, yet equally valuable groups:
Hard Benefits: These are easy to appreciate if we consider money. Business clients increase sales, reduce “ugly” costs, and hence increase profits. Clients often achieve better results than they initially anticipated. Clients seeking personal coaching may also reduce their bad expenditure and/or increase income (either way they are better off!).
Soft benefits: This category is harder to measure. Yet it is just as important as “hard” benefits. Clients benefit from reducing stress, increasing clarity or control, achieving more, and better relationships. Last, but definitely not least, saving perhaps the most valuable asset of all – time!
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